Across the industry we have seen a real change in the way smaller events are hosted. Delegates are no longer satisfied to arrive in a characterless room filled with monotonous stands. Instead they are seeking an experience and one that positively impacts their visit.
Consequently, more venues than ever are now playing host to exhibitions. Many of these are unsuitable for a traditional stand build display after considering height restrictions, access or listed/protected property regulations. However, this doesn’t mean exhibitors need to compromise on their presence or impact in order to deliver the best delegate experience.
Throughout July, our clients Novartis Pharmaceuticals and Tesaro have successfully worked with Exhibition Services, using our knowledge and design skills to create enhanced spaces using modular stand build system beMatrix to draw in delegates.
MS Frontiers 2019 | University of Bath
BGCS 2019 | Churchill College, Cambridge